Burghardt Sporting Goods Announces Fox Point Closure and New Era of Growth

Milwaukee, WI — Burghardt Sporting Goods, a staple in Milwaukee’s sporting goods and branded apparel market, has announced it will not renew the lease at its Fox Point location, with the lease coming to an end in June.

This strategic decision allows the company to focus on its thriving New Berlin location, a larger, more interactive space that reflects Burghardt’s forward-thinking direction.

“We’re building on the success we’ve seen in New Berlin,” said Brian Burghardt. “It’s proven to be the stronger location, offering more space, more capabilities, and more opportunities to create a memorable experience for our customers.”

At 80,000 square feet, the New Berlin location serves as Burghardt’s operational headquarters. It features HitTrax batting cages, a rentable turf field, and a multi-purpose event space ideal for birthday parties, corporate gatherings, and more. It’s no surprise the company now refers to it as their official “Home Base.”

To continue supporting its North Shore clientele, Burghardt’s is expanding its delivery and shipping services, as well as increasing access to uniform fit kits and other customer-focused enhancements.

“Over the years, Fox Point has been an amazing asset to us. It has helped us expand our customer reach and we’re grateful for the relationships we’ve built there,” said Carl Burghardt. “We’re excited to welcome our North Shore customers to New Berlin—it’s worth the visit.”

New Leadership, New Opportunities

Adding to the excitement, Burghardt’s is proud to announce the addition of its sixth-generation family member, Maggie Burghardt, daughter of owner Brian Burghardt. Maggie joins the company following a successful tenure as a senior IT auditor at PricewaterhouseCoopers. She brings both a corporate mindset and a passion for innovation.

Her focus will be growing Burghardt’s branded apparel and promotional product offerings for businesses.

“We’re known as the place to go for team jerseys, uniforms and school spirit wear— but many are surprised to learn that we also serve corporate clients. We’re ready to grow that part of our business in a big way,” said Maggie Burghardt.

Home Base Bash: Celebrate What’s Next

To celebrate this exciting new chapter, Burghardt’s will host a “Home Base Bash” this summer at the New Berlin location. The community event will showcase upcoming initiatives and feature activities and surprises for all ages.

Everyone—loyal customers, new friends, and families—is invited to celebrate the future of Burghardt Sporting Goods together.

Stay Connected

More information about the Home Base Bash and other updates will be shared soon. Follow Burghardt Sporting Goods on social media or visit www.bsg1881.com to stay informed.